Established in 1991, The Research Centre has worked with many of Ireland's leading brands and advertising agencies. The Research Centre is widely regarded as one of Ireland's leading consumer research agencies.

Our specialist area is qualitative research using focus groups, individual interviews and online feedback based on our understanding of consumer psychology and how people interact with brands and communications.

The Research Centre combines training in psychology with first hand experience in advertising and public relations.

We operate under ESOMAR (European Society for Opinion and Marketing Research) guidelines and code of practice.

We have membership of the Market Research Society (UK), AQR (UK), the Marketing Society (IRL) and The Marketing Institute of Ireland.

As the only Ireland based member of the QRCA (Qualitative Research Consultants Association) in the United States we have unrivalled access to fieldwork and viewing facilities throughout North America.

We work throughout Ireland, North and South, and have extensive experience of running qualitative projects in the USA.

Our emphasis lies in providing a full service to clients and working with them to ensure maximum benefit is derived from the understanding developed during the research process.

We have deep and wide experience in the Food, Alcoholic Drinks, Soft Drinks, Motor, Banking, Insurance, Telecommunications, Tourism and Retail sectors.

We are a fully independent company working with a network of other independent research specialists to provide a premium service to corporate and agency clients from Ireland and overseas.

For examples of clients we have worked with click here

Colm has worked in market research for over twenty years building up vast experience of the business of brands and consumer psychology.

He has an honours degree in pure psychology from University College Dublin and a diploma in Counselling and Psychotherapy skills. These qualifications provided the foundation for Colm to become one of the leading qualitative research specialists in Ireland, getting behind the dynamics of the relationships between brands and consumers.

Colm has also worked as an Account Planner in London with DDB Advertising.

He is a regular contributor to Marketing Magazine - Ireland's leading marketing publication on issues relating to marketing and brand development - and contributes to radio and television shows on marketing and consumer psychology related issues.

Contact Us Today! - Instant Access to a Market Research Specialist

When you work with us you get the benefit of our experience of working at senior level with a wide range of manufactured goods and service suppliers in addition to our understanding of how advertising works.

Call 00 353 87-257 3346 and in an instant access world you will get instant access.

Alternatively e-mail colm@theresearchcentre.ie with your details and we shall contact you to discuss your research requirements.