The Research Centre worked with Bulmers from the early days when the cider brand had a bad reputation, through the brand's rehabilitation stage, to the point where it is now accepted as a high quality socially desirable brand with iconic status. The journey from bad boy to socially acceptable premium brand was a well planned and implemented strategic road trip during which The Research Centre worked with some of the best marketing and advertising people Ireland has to offer.

When the Bulmers brand owners wanted to move into the USA and UK markets under the Magners brand name we ran the initial qualitative fact-finding projects in each of these markets. Running research in the United States was helped by our earlier work with Baileys Irish Cream. The fact that we are the only Ireland based member of the American QRCA gives us unrivalled access to the best recruitment and viewing facilities throughout the USA.  

Barry's Tea is an iconic brand that The Research Centre have been proud to work with. Barry's have successfully taken ownership of all the good things that Irish people associate with tea. Barry's is the premium tea brand in terms of perceived product and emotional values. The Research Centre's work with Barry's Tea has focused on helping to insure that its award-winning advertising strategy retains the power to hold existing customers and win new recruits.

AXA is one of the world's largest and most successful financial services' organisations. In Ireland the company has a significant share of the private motor and household insurance markets. Insurance is not something people particularly enjoy buying so keeping in touch with underlying emotions and motivations is key to success in this competitive market. Together with AXA's marketing team, The Research Centre has worked to keep AXA firmly rooted in the minds and hearts of consumers as a well known and trusted provider of insurance products.

When BOSI was looking to make the move to the retail market there was a lot of exploration necessary to find an access point in a crowded undifferentiated market. Retail bank customers have become cynical and inert based on a belief that all banks are the same and that they really do lend you an umbrella when the sun shines only to take it away when the rain comes down. As part of a dynamic team of brand developers The Research Centre helped provide much of the consumer understanding that led the bank to its successful retail launch.

Nokia is Ireland’s favourite mobile phone brand. Everybody these days has a mobile phone and in a fast moving world it is vital that phone manufacturers keep in touch with consumer thinking and desires. The Research Centre's work with Nokia has assisted management in developing strategies to stay ahead of the game and make sure that the Irish consumer's favourite mobile phone retains its ability to attract loyal long-term customers across key consumer segments.

Newstalk faced the challenge of convincing people that the station offered a quality alternative to the national talk radio brand. Talk on some other commercial stations was considered low class and low quality. Interviews by the Research Centre with people who were early listener pioneers clearly identified how Newstalk could attract the people who are looking for a more dynamic less institutional provider of news and entertaining talk radio. As the station went national it continued to attract like minded people and has successfully built audience figures and a strong industry reputation as an innovative and admired brand that has proven itself to be both a commercial and journalistic success.

Glanbia is one of Ireland's biggest and most successful food companies. The Research Centre's work with Glanbia has allowed us to assist marketers to gain insights into how consumers regard some of the country's best known and best loved brands including Avonmore, Kilmeaden and Yoplait. Despite managing a portfolio of major brands Glanbia never stands still. New product development and ground breaking advertising are always on the agenda.

Developing new brands and keeping existing brands and businesses relevant is a key to success in the current economic climate. Through our work with brand development company Fastnet Brands we combine brand and business development expertise with the insight gained from our research. Fastnet Brands is owned and managed by Pat Rigney who co-founded Boru Vodka following a career that saw him work in senior management positions with Baileys Irish Cream worldwide. In conjunction with Fastnet Brands we have run successful focus group studies in Ireland and in the USA as recently as December 2008.