The Rough Diamond Project comprises a team of high calibre individuals who, with over 50 years combined experience, offer an integrated, value-driven service in Researched Brand and New Product Development.

The Rough Diamond Project offers a simple, cost effective and results driven approach to addressing Brand and Business questions. With an integrated team and single point of contact, The Rough Diamond Project provides the luxury of ensuring that valuable knowledge gained from focussed research is used to address business challenges in a dynamic, creative and flexible way.

With experience of working with companies large and small, where resources are often tight both financially and on an organisational level, the team behind The Rough Diamond Project have demonstrated their creativity, dynamism and resilience in ensuring the desired results were achieved in a cost and resource effective way.

We offer a broad range of services to assist Strategic Planning and Development which include;

Core Target Definition

Workshop & Research led approach

Insight & Brand Equity Development

Development of communication guidelines

Development of Brand Strategy and Implementation Plans

New Product Development

Idea generation

Concept and Product Research

Preparation of launch plan

Our approach is to meet the client face to face to discuss the brief with an aim to add value from the very start of a project. We pool our experience from the beginning to ensure that the work proposed not only meets requirements but goes one step further to offer a cost effective, integrated solution which helps to ensure a faster, more robust business solution to either a brand strategy issue or brand launch requirement.  

With extensive experience in the financial services, food and drinks' sectors The Rough Diamond Project team have the experience and interest in working with an organisation of any size. The team has experience across a wide scale of organisations from SME to Global Food corporations.  

The team comprises Fiona Marshall, an experienced FMCG brand marketer, Colm Carey a noted expert in qualitative research and Sinead O’Sullivan a highly experienced expert in quantitative research.

To see how The Rough Diamond Project can help develop your business and brands e-mail colm@theresearchcentre.ie or phone +3531-2886934