Established in 1991, The Research Centre has worked with many of Ireland's leading brands and advertising agencies. The Research Centre is widely regarded as Ireland's leading specialist qualitative research agency.

Our specialist area is qualitative research based on our understanding of consumer psychology and how people interact with brands and communications.

The Research Centre combines training in psychology with first hand experience in advertising and public relations.

We operate under ESOMAR (European Society for Opinion and Marketing Research) guidelines and code of practice.

We have membership of the Market Research Society (UK), AQR (UK), the Marketing Society (IRL) and The Marketing Institute of Ireland.

As the only Ireland based member of the QRCA (Qualitative Research Consultants Association) in the United States we have unrivalled access to fieldwork and viewing facilities throughout North America.

We work throughout Ireland, North and South, and have extensive experience of running qualitative projects in the USA.

Our emphasis lies in providing a full service to clients and working with them to ensure maximum benefit is derived from the understanding developed during the research process.

We have deep and wide experience in the Food, Alcoholic Drinks, Soft Drinks, Motor, Banking, Insurance, Telecommunications, Tourism and Retail sectors.

We are a fully independent company working with a network of other independent research specialists to provide a premium service to corporate and agency clients from Ireland and overseas.

For examples of clients we have worked with click here